Monetizing websites with Google's AdSense changed the web landscape and allowed thousands of people to consider living offline from online income seriously. The follwoing are Google Adsense tips, links and resources.
The Google "heat map" that shows the zones that they suggest perform best for Google ad placement.
The Google Adsense weblog offers up "AdSense optimization tips for forums", which includes a forum-specific heat map and 5 other tips to getting the most from Adsense in your forums.
Jen releases some interesting information
about Smart Pricing secret sauce which results in some publishers earning more money for a click while others earn less, with the result being that one poorly converting site can "smart price" an entire AdSense account.
Not having access to advertisers conversion rates, publishers are left guessing with respect to how their sites perform for advertisers. I suppose Google wants us to err on the side of caution, and remove adsense from our sites that we suspect are not converting well for the advertisers?
After this, Google steps up to
provide a few facts about smart pricing and how to ensure you're maximizing your revenue. While it does provide some information, I'm not sure it dispells what was reported at the site linked to from above.
A fantastic post covering heaps of tools and articles focused on helping you get the most from the ads on your site or network. If you are not familiar with the links in this article, put some time aside and get to know them and implement or use some of them and hopefully you will notice the difference in your AdSense revenue!
Loren Baker over at Search Engine Journal takes the time to document the AdSense ad placement in various types of MySpace pages.
Knowing that Google and MySpace partnered to set this up, there's a good chance that the performance of these ads are tightly monitored, so this could be a study worth checking out.
Loren points out this about the ad targeting:
... I am single and have lived in Brazil and Japan. Most of the ads served to me are for Singles Sites where I can meet Brazilians and Japanese women. That’s some very tight ad targeting by Google.
A Google Adsense optimization tip that may be worth trying out as it might help to avoid Public Service Ads and off target advertising.
Note that they say
it may take up to 2 weeks before our crawlers take into account any changes you've made to your site. I'm assuming this means the addition of these tags. Strange as AdsenseBot tends to be so quick...
I started freelancing by diving in head first and getting on with it. Many years and a lot of experience later I was still able to take away some gems from this book, and there are plenty I wish I had thought of beforehand. If you are new to freelancing and have a lot of questions (or maybe don't know what questions to ask!) do yourself a favor and at least check out the sample chapters.
Like the other books listed here, this provides a great reference for the PHP developer looking to have the right answers from the right people at their fingertips. I tend to pull this off the shelf when I need to delve into new territory and usually find a workable solution to keep development moving. This only needs to happen once and you recoup the price of the book in time saved from having to develop the solution or find the right pattern for getting the job done..