Online marketing is a crucial aspect of most companies' success these days. From copywriting to SEO, from newsletter to PPC, its not just about a website anymore, its about the most effective online marketing campaign you can muster given your budget.
This post over at John Battelle's Searchblog may be an ephemeral blip in the time of the internet in years to come, but at the moment it represents an excellent view of conversational marketing and, as he puts is, entering the age of the Conversation Economy
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I want to include this link here in the resources as much for historical purposes as for the way simply reading it got my head spinning with ideas greater than programming, design and typical marketing solutions. A fantastic post and I'm glad he took the day off to write and dump these thoughts on us.
Cameron Moll tells us that great homepages should really suck. From the article:
A successful homepage acts exactly like a "digital vacuum" - it sucks users in, away from the homepage, and straight to important content within the rest of the site.