Published in Marketing on Friday, July 8th, 2005
I like to think that I know about writing titles, how they are good for SEO and of course essential for getting a little click through love in either the search engines or your RSS readers. But the other day, it seems that I dropped the ball.
I've been around long enough to know that a catchy title is not only an essential component from the standpoint of having people visit your site, but it is also an essential element from the purposes of search engine optimization.
So here's where I think that I may have dropped the ball. The other day, I made a post titled "Is Google up to Something?" (of course they are), and then later another one titled "A Google Toolbar for Firefox?".
Guess which one received more clickthrus according to Feedburner?
The more intriguing one, of course :-) Sure, they are both questions, but there is already a Google toolbar for Firefox, and I have a feeling people simply didn't click through on that title because they figured I was looking for something, as opposed to passing on the details of something that not many people had reported on yet (Google's official version of a toolbar for Firefox along with some other toys were released sometime yesterday.)So perhaps the better title would have been "Google to release an official toolbar for Firefox?". That may have garnered some click-thrus. As it stands, "Is Google up to Something" received 255 click-thrus, while "A Google Toolbar for Firefox?" only received 30. I know that there may be other theories to why this differs so much, but I can't help but feel that I dropped the ball on the title.
I started freelancing by diving in head first and getting on with it. Many years and a lot of experience later I was still able to take away some gems from this book, and there are plenty I wish I had thought of beforehand. If you are new to freelancing and have a lot of questions (or maybe don't know what questions to ask!) do yourself a favor and at least check out the sample chapters.
Like the other books listed here, this provides a great reference for the PHP developer looking to have the right answers from the right people at their fingertips. I tend to pull this off the shelf when I need to delve into new territory and usually find a workable solution to keep development moving. This only needs to happen once and you recoup the price of the book in time saved from having to develop the solution or find the right pattern for getting the job done..