Online Marketing

Online marketing is a crucial aspect of most companies' success these days. From copywriting to SEO, from newsletter to PPC, its not just about a website anymore, its about the most effective online marketing campaign you can muster given your budget.

Conversational Marketing: PGM v. CM, Part 3 (#)

This post over at John Battelle's Searchblog may be an ephemeral blip in the time of the internet in years to come, but at the moment it represents an excellent view of conversational marketing and, as he puts is, entering the age of the Conversation Economy.

I want to include this link here in the resources as much for historical purposes as for the way simply reading it got my head spinning with ideas greater than programming, design and typical marketing solutions. A fantastic post and I'm glad he took the day off to write and dump these thoughts on us.

Great Homepages Really Suck (#)

Cameron Moll tells us that great homepages should really suck. From the article:

A successful homepage acts exactly like a "digital vacuum" - it sucks users in, away from the homepage, and straight to important content within the rest of the site.

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The latest from my personal website,

SiteUptime Web Site Monitoring Service

Sitepoint's web devlopment books have helped me out on many occasions both for finding a quick solution to a problem but also to level out my knowlegde in weaker areas (JavaScript, I'm looking at you!). I am recommending the following titles from my bookshelf:

The Principles Of Successful Freelancing

I started freelancing by diving in head first and getting on with it. Many years and a lot of experience later I was still able to take away some gems from this book, and there are plenty I wish I had thought of beforehand. If you are new to freelancing and have a lot of questions (or maybe don't know what questions to ask!) do yourself a favor and at least check out the sample chapters.

The Art & Science Of JavaScript

The author line-up for this book says it all. 7 excellent developers show you how to get your JavaScript coding up to speed with 7 chapters of great theory, code and examples. Metaprogramming with JavaScript (chapter 5 from Dan Webb) really helped me iron out some things I was missing about JavaScript. That said each chapter really helped me to develop my JavaScript skills beyond simple Ajax calls and html insertion with libs like JQuery.

The PHP Anthology: 101 Essential Tips, Tricks & Hacks

Like the other books listed here, this provides a great reference for the PHP developer looking to have the right answers from the right people at their fingertips. I tend to pull this off the shelf when I need to delve into new territory and usually find a workable solution to keep development moving. This only needs to happen once and you recoup the price of the book in time saved from having to develop the solution or find the right pattern for getting the job done..