How an Internet Marketer convinces their child to go to school/day care/park

Published in Marketing on Wednesday, July 8th, 2009

Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger.

If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old.

So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me.

Parental persuasion ala Frank Kern

Please note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.

Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery.

(Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :)

Comments and Feedback

The blogs informations related to web designing and the web promotions is very nice and informative . The presentation of the information is very much standard . I also maintaning a site which contains more details about the concept of

Lol, comment spam. Nice article! I think comment spam is the opposite end of internet marketing, just uber generic statements where everything the Dad says would be

Well dunno, we the Internet Marketers are also human. When my 2 & 1/2 is begging to do something I don\'t want to do I often offer to take him to Home Depot and that works like a charm since for whatever reason he just loves going to Home Depot.

Now, sorry about the spam comment from our other seo guy, he\'s been fired already for making these kinda spam posts.

Home » Blog » Marketing

Check out the blog categories for older content

The latest from my personal website,

SiteUptime Web Site Monitoring Service

Sitepoint's web devlopment books have helped me out on many occasions both for finding a quick solution to a problem but also to level out my knowlegde in weaker areas (JavaScript, I'm looking at you!). I am recommending the following titles from my bookshelf:

The Principles Of Successful Freelancing

I started freelancing by diving in head first and getting on with it. Many years and a lot of experience later I was still able to take away some gems from this book, and there are plenty I wish I had thought of beforehand. If you are new to freelancing and have a lot of questions (or maybe don't know what questions to ask!) do yourself a favor and at least check out the sample chapters.

The Art & Science Of JavaScript

The author line-up for this book says it all. 7 excellent developers show you how to get your JavaScript coding up to speed with 7 chapters of great theory, code and examples. Metaprogramming with JavaScript (chapter 5 from Dan Webb) really helped me iron out some things I was missing about JavaScript. That said each chapter really helped me to develop my JavaScript skills beyond simple Ajax calls and html insertion with libs like JQuery.

The PHP Anthology: 101 Essential Tips, Tricks & Hacks

Like the other books listed here, this provides a great reference for the PHP developer looking to have the right answers from the right people at their fingertips. I tend to pull this off the shelf when I need to delve into new territory and usually find a workable solution to keep development moving. This only needs to happen once and you recoup the price of the book in time saved from having to develop the solution or find the right pattern for getting the job done..