The activities involved when researching, designing, developing and bringing a product to market. Includes things such as customer and competitor research, product research and advertising. For a web specific example, user studies and research would be subsets of marketing.
The mistake I called him up to mention the error, and he explained to me that he had noticed the error and managed to stop the delivery before too much damage was done. No problem. But hours later, he called me stating that he felt really... Read more »
Near the end of his post, Paul asks: If you’re going to spend that kind of money [e.g. $89 per post] for professional copy, why not just post something on the 37signals job/gig boards looking for a motivated, experienced copywriter? My... Read more »
Squeezing more water from the sponge We spend a lot of time working with clients to help increase the effectiveness of their websites. Using CrazyEgg to Write More Effective Copy is one small example, and in this case we have used similar... Read more »
If you haven't heard of Crazy Egg, check out the demo here. Also see this comprehensive review at Solution Watch. Rather than run month long tests as Kyle successfully used, with some clients we've run short tests (hours to days) on... Read more »
Not a chance Call me crazy, but how has anyone "won" yet? I would think that there is still plenty of space for a bookmarking app to "win", and would hazard to guess that will be the case until one company "wins" over mainstream users,... Read more »
I've been around long enough to know that a catchy title is not only an essential component from the standpoint of having people visit your site, but it is also an essential element from the purposes of search engine optimization. If... Read more »
Update: The WSJ article quoted below can be read in full, without subscription, here. Okay, maybe 'don't get it' is a bit harsh, but something has happened here and it's worth noting. Read between the lines Looking at the del.icio.us... Read more »
Another skill in the toolbox There's been a lot of talk on the internet about the different skills web developers need to survive in today's web services marketplace. Truth be told, the required skillset largely depends on the... Read more »